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Fractional CMO

Fractional CMO

Strategic marketing leadership for eCommerce founders doing $1-5M who've outgrown reactive marketing but aren't ready for a full-time hire.

Get in Contact

You get the strategic leadership of a Chief Marketing Officer — without the $200K salary.

I walk beside you as your marketing leader, giving you:

  • Clear direction instead of scattered tactics

  • Strategic planning instead of reactive decisions

  • Ongoing support instead of one-time deliverables

  • Team coordination instead of you being the bottleneck

This isn't a course. It's not a strategy doc you implement alone.

It's ongoing partnership with someone who knows your business and helps you grow with clarity, not chaos.

Who this is for:

  • eCommerce founders doing $1-5M in revenue

  • You have a team, agency, or freelancers but no strategic leader

  • You're tired of making marketing decisions at 11pm based on panic

  • You're ready to move from reactive firefighting to intentional growth

What Is a Fractional CMO?

How We Work Together

Phase 1: Direction

Solving the disconnect

What happens:

  • Half-day leadership strategy session

  • Full audit: website, social, email, content, channels

  • Brand positioning & strategic direction

  • Customer clarity & key growth drivers

  • 90-day roadmap & longer-term direction

What you get:

  • Clear priorities

  • Aligned goals

  • Shared direction

  • Reactivity stops

  • Confidence returns

Month 1

Phase 2: Alignment

Solving the inconsistency

What happens:

  • Creative direction & brand governance

  • Messaging consistency across all channels

  • Campaign, content & retention direction

  • Alignment of internal teams & external partners

  • Clear guardrails so execution stays aligned

What you get:

  • Marketing feels coherent

  • Teams move together

  • The brand shows up consistently everywhere

  • No more fragmentation

Months 2-3

Phase 3: Momentum

Solving reactivity & stalled growth

What happens:

  • Monthly leadership & planning sessions

  • Campaign planning within wider brand narrative

  • Idea pressure-testing before spend

  • Strategic course-correction as market shifts

  • Retention & customer journey leadership

  • Ongoing prioritization & direction

What you get:

  • Consistent momentum

  • Aligned teams

  • Growth that feels calm — not chaotic

  • Campaigns planned, not rushed

Ongoing (month 4+)

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What’s Included:

Strategic Foundation (Phase 1)
We unpack your goals, business model, brand, and customer journey. I'll ask the questions you didn't know you needed to answer — and give you a roadmap that's clear, actionable, and tailored to your business.

Ongoing Leadership (Phase 2 & 3)
Monthly sessions to plan campaigns, pressure-test ideas, align your team, and make sure your marketing stays connected. You get strategic direction, not just task execution.

Full Marketing Audit
Website, email, social, ads, tracking, team alignment — I audit everything and show you what's working, what's not, and what's missing.

90-Day Action Plan
A step-by-step roadmap tailored to your business goals — with doable actions across marketing, brand, and content to get real results. This isn't a checklist. It's a blueprint.

Team & Agency Coordination
I align your freelancers, agencies, and internal team so everyone's working toward the same goal. No more disconnected channels or conflicting messages.

Brand Governance & Messaging
Your story, your audience, your brand positioning — all mapped out clearly so you can show up with confidence, not confusion. This becomes the foundation everything else builds on.

Ongoing Strategic Support
Email, Slack, voice notes between sessions — I'm in your corner when questions come up or decisions need to be made. You're not carrying it alone anymore.

This isn’t another strategy doc.

This Isn't Another Strategy Doc

Your brand deserves more than a pretty deck you'll never use.

This is ongoing strategic leadership tailored to your business and your life.

Because what's the point of growing your business if it's making your life harder?

I don't just hand you a plan and disappear.

I walk beside you — month to month — as your Fractional CMO, giving you the clarity, direction, and support your marketing's been missing.

Investment

Fractional CMO Services

Packages begin at $3K+ per month. Contact me to find out what would work for you.

Contact me for a chat

FAQ’s

  • Agencies execute tactics. I lead your marketing strategy. I coordinate your agencies, freelancers, and team so everything works together. Think of me as the strategic brain that makes sure all the moving parts align.

  • You get the same strategic leadership without the $200K+ salary, benefits, and overhead. I work with a small number of brands at a time, giving you focused attention without full-time cost.

  • It depends on the package. Some packages are pure strategic leadership. Others include hands-on channel management (ads, email, etc.). But even when I'm executing, it's always connected to strategy — not random tactics.

  • Perfect. I work alongside them, giving them strategic direction and making sure everyone's aligned. Most of my clients have existing teams or agencies — they just need someone coordinating it all.

  • Minimum 3 months. But real transformation happens at 6-12 months. Marketing isn't a one-time fix — it's ongoing leadership.

  • All virtual. Monthly sessions via Zoom, with email/Slack support between calls. If you're in Geelong/Melbourne and want to meet in person occasionally, we can arrange that.