Client Spotlight:
Pure Candle Supplies

Industry: Candle-Making Supplies e-commerce and showroom in Melbourne’s Eastern Suburbs
Brand Tales Partnership Start: February 2025
Scope: Strategic marketing, email & ad management, website & content optimisation

Brandtales is not your typical marketing agency!! We have previously used other agencies without much success due to a rinse and repeat method. We always felt like a number vs a customer and partner.

Belle at Brand Tales has a “seek to understand” consulting method. Belle has taken the time to understand our brand, culture, and people before any strategies were provided.

Belle’s impact to our business in a short amount of time has been significant. Our traffic is increasing, sales are up, our team are learning from an experienced marketer, and our branding and website is improving each week.

I highly recommend Belle at Brand Tales if you’re a small business seeking an authentic marketing consultant to take your business to the next level!

Tim, Founder - Pure Candle Supplies

The Results (March–July 2025)

  • Online Sales Growth

    Sales increased by 52% compared to the same period last year

    Order volume grew by 45%, with a noticeable uplift in both new and returning customers

    Returning customer rate rose by 8%, showing improved customer loyalty and stronger brand connection

  • Email Marketing That Converts

    Over 50% increase in revenue attributed directly to email marketing

    Balanced impact between campaigns (for promotions and product pushes) and automated flows (for nurturing and retention)

    Email contributed to over 50% of total sales during this period

  • Paid Ads With Powerful Returns

    Facebook & Instagram campaigns delivered exceptional return on ad spend, with several campaigns achieving over 40x ROAS

    Strong conversion-focused strategy generated hundreds of purchases from Meta ads alone

    All campaigns optimised for ROI—not just traffic

How we did it

How We Did It

Weekly Strategic Support
We held regular WIP sessions with the in-house marketing team—offering training, accountability, and hands-on strategic direction.

Email Marketing Mastery
We took over management of Klaviyo campaigns and flows—rebuilding automations and rolling out a content-led campaign calendar aligned with product cycles.

Performance-Focused Ads
From setup to optimisation, we ran and scaled Meta Ads with clear conversion goals. Each campaign was tied to key events, product launches, or seasonal activity.

Web & Blog Updates
We delivered on-demand content updates and SEO-led blogs to support ongoing organic growth and customer education.. 

Why It Matters

In just a few months, we helped Pure Candle Supplies move from strong foundations to measurable, accelerated growth.
By combining smart strategy, weekly marketing rhythm, and conversion-led execution, we’ve created momentum that continues to build.

Want Results Like This?

Whether you're DIY-ing your marketing and need strategic backup—or ready to hand over the reins completely—we build marketing systems that actually work.