Client Spotlight:
Pre Loved
Industry: Consignment clothing store in Geelong
Brand Tales Partnership Start: October 2024
Scope: Brand refresh, eCommerce launch, email & ad management, website & content optimisation
Overview: When Pre Loved Geelong set out to modernise its brand and grow beyond its bricks-and-mortar roots, Brand Tales delivered a complete transformation. From an elevated rebrand and a streamlined e-commerce store to a results-driven email marketing program and high-performing paid ads, every strategy was designed to increase visibility, sales, and customer engagement. In under a year, these changes have not only strengthened the brand’s market presence but also generated measurable growth across multiple channels.
Working with Belle has been an absolute game-changer for my business, Belle brings a rare blend of strategic insight, creative vision, and a genuine passion for business growth and success. As a small business, it can be hard to find marketing support that truly understands your vision—but Belle absolutely does. She took the time to get to know our brand and crafted a strategy that felt both authentic and impactful. Belle's creativity, professionalism, and personal approach made the whole process smooth and inspiring. Thanks to Brand Tales, our message is clearer, our reach is stronger, and our sales have never been better.
Lou, Owner - Pre Loved Geelong
The Results (March - July 2025)
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E-Commerce now equals 20% of sales
+20% of total sales now come from e-commerce
The launch of a Shopify store created a new, reliable revenue stream that now accounts for one-fifth of all sales, while also improving the customer experience for both new and returning shoppers. -
Email Marketing That Converts
From 0% to 20% of online sales from email marketing
Introducing Klaviyo and implementing regular, targeted campaigns transformed email into a key revenue driver, contributing 20% of total online sales in just six months. -
Paid Ads With Powerful Returns
12 x ROAS from paid Meta ads
Conversion-focused Facebook and Instagram campaigns achieved a return on ad spend (ROAS) three times higher than the industry benchmark for fashion e-commerce, generating consistent and profitable sales.
How we did it
Brand Refresh
We elevated the Pre Loved Geelong brand with a sophisticated new look, replacing the light pink with a refined neutral palette, introducing an updated logo, and creating the tagline Buy. Wear. Sell. to clearly communicate the brand’s purpose.
E-commerce Website
We launched a Shopify store to replace the manual online sales process, creating a streamlined shopping experience that has quickly grown to contribute 20% of total sales.
Email Marketing
With no email marketing in place previously, we set up Klaviyo from scratch, building automated flows for retention and targeted campaigns for promotions. Within six months, email became a major sales channel, driving 20% of all online revenue.
Paid Ads Management
We introduced Meta advertising in April 2025, with a strong conversion-focused strategy. Over four months, these campaigns achieved an exceptional 12x ROAS, well above industry averages for fashion, delivering measurable growth from social advertising alone.
Why It Matters
In just a few months, we helped Pre Loved Geelong evolve from a successful bricks-and-mortar store into a multi-channel retail brand with measurable, accelerated growth. By combining a strategic rebrand, the launch of e-commerce, targeted email marketing, and high-performing paid ads, we’ve built momentum that continues to drive sales and strengthen customer loyalty.
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