Client Spotlight:
Pre Loved
Industry: Retail clothing in Geelong
Brand Tales Partnership Start: XXXX
Scope: eCommerce launch, email & ad management, website & content optimisation, store opening
Working with Belle has been an absolute game-changer for my business, Belle brings a rare blend of strategic insight, creative vision, and a genuine passion for business growth and success. As a small business, it can be hard to find marketing support that truly understands your vision—but Belle absolutely does. She took the time to get to know our brand and crafted a strategy that felt both authentic and impactful. Belle's creativity, professionalism, and personal approach made the whole process smooth and inspiring. Thanks to Brand Tales, our message is clearer, our reach is stronger, and our sales have never been better.
Lou, Owner - Pre Loved Geelong
The Results (March–July 2025)
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Online Sales Growth
Sales increased by 52% compared to the same period last year
Order volume grew by 45%, with a noticeable uplift in both new and returning customers
Returning customer rate rose by 8%, showing improved customer loyalty and stronger brand connection
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Email Marketing That Converts
Over 50% increase in revenue attributed directly to email marketing
Balanced impact between campaigns (for promotions and product pushes) and automated flows (for nurturing and retention)
Email contributed to over 50% of total sales during this period
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Paid Ads With Powerful Returns
Facebook & Instagram campaigns delivered exceptional return on ad spend, with several campaigns achieving over 40x ROAS
Strong conversion-focused strategy generated hundreds of purchases from Meta ads alone
All campaigns optimised for ROI—not just traffic
How we did it
Weekly Strategic Support
We held regular WIP sessions with the in-house marketing team offering training, accountability, and hands-on strategic direction.
Email Marketing Mastery
We took over management of Klaviyo campaigns and flows, rebuilding automations and rolling out a content-led campaign calendar aligned with product cycles.
Performance-Focused Ads
From setup to optimisation, we ran and scaled Meta Ads with clear conversion goals. Each campaign was tied to key events, product launches, or seasonal activity.
Web & Blog Updates
We delivered on-demand content updates and SEO-led blogs to support ongoing organic growth and customer education..
In just a few months, we helped Pure Candle Supplies move from strong foundations to measurable, accelerated growth.
By combining smart strategy, weekly marketing rhythm, and conversion-led execution, we’ve created momentum that continues to build.
Want Results Like This?
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