Client Spotlight:
Natural Supply Co

Industry: Luxe and eco-friendly health and beauty products and accessories for the whole family, based in Geelong West
Brand Tales Partnership Start: November 2024
Scope: Strategic marketing, website, email & ads management, rewards program, social media content & optimisation

Belle has been a dream to work with. She has helped us work out exactly what our customers want to see from us, and crafted high quality content that gets engagement (and most importantly, conversions) - with minimal input from us. We couldn’t enjoy working with Belle more, she brings energy, authenticity and a sense of fun that really resonates with our customers.

Celeste, Founder - Natural Supply Co

The Results (Jan - July 2025)

  • Email Marketing That Converts

    Over 25% of total business revenue attributed directly to email marketing compared to the same period last year

    70% attributed to campaign emails (promotions and product pushes) and 3% attributed to automated flows (nurturing and retention)

    Conversion sales increased by 12% year on year. Email marketing driving measurable sales and not just engagement

  • Paid Ads with Powerful Returns Marketing That Converts

    Facebook & Instagram campaigns delivered exceptional return on ad spend

    Strong conversion-focused strategy generating purchases from Meta ads alone

    Results from only one month of inaugural Meta ad spend, expected to increase month on month

  • Loyalty Program Purchases

    Loyalty Programs significantly increase repeat purchases and lifetime value

    Top-tier members spent 20x more than base-tier customers

    Very high engagement rate for loyalty program with 60% reward usage and 34% redemption

How we did it

Strategic Support
XXXXXX

Web Design and Optimisation
XXXX

Email Marketing
We manage all Klaviyo campaigns and flows, rebuilding automations and rolling out a content-led campaign calendar aligned with product cycles.

Member Rewards - Nicety Loyalty Program
By pairing targeted marketing campaigns with an engaging and tiered loyalty program, we helped turn one-time shoppers into loyal, high-value customers.

Performance-Focused Ads
From setup to optimisation, we ran and scaled Meta Ads with clear conversion goals. Each campaign was tied to key events, product launches, or seasonal activity.

Social Support
By providing a social media framework and content scheduling plan, Natural Supply Co felt equipped to manage their social platforms with the confidence they could adhere to their brand and build customer engagement.

Why It Matters

XXXXX

Want Results Like This?

If you want to grow, engage and reward your loyal customers, we have the know-how to help you succeed and nurture your client base. We build marketing systems that actually work.

Let's Chat