Marketing Leadership
Without the Full-Time Hire
Fractional CMO for eCommerce founders doing $1-5M who've outgrown reactive marketing but aren't ready to hire full-time.
Strategic direction, ongoing support, and clarity that actually sticks.
Belle — not your typical marketing strategist.
I didn’t study marketing - I fell into it out of circumstance (and curiosity).
After marrying into a family business, I spotted an opportunity to grow the brand and put my hand up to manage the socials.
This evolved into a 10-year crash course in branding, content creation, marketing strategy — and most importantly, building real connections with customers.
I didn't focus on selling, I focused on listening. I didn't follow trends, I focused on what worked. I didn't try to keep up, I built brands that felt authentic.
Most importantly — I made mistakes, learned lessons, and refined the process — so you don't have to.
Now, I help eCommerce founders do the same, with more clarity and less guesswork.
As your Fractional CMO, I don't just hand you a strategy and disappear.
I walk beside you — giving you the strategic leadership, direction, and ongoing support your marketing's been missing..
More Marketing isn’t the answer.
The Right Marketing is.
Get clear on your brand story
Simplify your marketing
Create action-focused roadmaps
Most eCommerce founders I work with are doing $1-5M and still making marketing decisions based on gut feel, panic, or whatever worked last quarter.
They've got freelancers who don't talk to each other. Agencies that pitch ideas but don't really know the business. Teams asking 'what should we do next?' — and honestly, they don't know either.
The problem isn't effort. It's leadership.
Without someone coordinating your marketing at a strategic level, you end up with:
Campaigns that work for two weeks, then die
Messaging that changes depending on the channel
Spend you can't track
Growth that stalls
That's where I come in.
As your Fractional CMO, I give you the strategic direction, ongoing support, and clarity you need to move from reactive chaos to intentional, connected growth.
Why Brand Tales
I want you to show up in a way that makes sense for you -You don’t need to be everywhere.
Most importantly - you need a business that works for you, not the other way around.
This is why I started Brand Tales - Because what’s the point of growing your business if it’s making your life harder?
Don’t just take it from me…
Belle has been a dream to work with. She has helped us work out exactly what our customers want to see from us, and crafted high quality content that gets engagement (and most importantly, conversions) - with minimal input from us. We couldn’t enjoy working with Belle more, she brings energy, authenticity and a sense of fun that really resonates with our customers.
Celeste, Natural Supply Co
Working with Belle has been an absolute game-changer for my business, Belle brings a rare blend of strategic insight, creative vision, and a genuine passion for business growth and success. As a small business, it can be hard to find marketing support that truly understands your vision—but Belle absolutely does. She took the time to get to know our brand and crafted a strategy that felt both authentic and impactful. Belle's creativity, professionalism, and personal approach made the whole process smooth and inspiring. Thanks to Brand Tales, our message is clearer, our reach is stronger, and our sales have never been better.
Lou, Pre Loved Geelong
Brandtales is not your typical marketing agency!! We have previously used other agencies without much success due to a rinse and repeat method. We always felt like a number vs a customer and partner.
Belle at Brand Tales has a “seek to understand” consulting method. Belle has taken the time to understand our brand, culture, and people before any strategies were provided.
Belle’s impact to our business in a short amount of time has been significant. Our traffic is increasing, sales are up, our team are learning from an experienced marketer, and our branding and website is improving each week.
I highly recommend Belle at Brand Tales if you’re a small business seeking an authentic marketing consultant to take your business to the next level!
Tim, Founder - Pure Candle Supplies