Case Study: Drive Victoria
Drive Victoria is a collective tourism campaign backed by regional tourism boards including Geelong & Bellarine, Mornington Peninsula, Great Ocean Road, and Phillip Island. Helping travellers hit the road and explore, taste, do and see new and old favourites.
This was a three month contract from April - June 2025.
Scope of work
Social media management across Instagram and Facebook
Content strategy development
Short-form video content creation (reels + carousels)
Paid Meta campaign for website traffic
Weekly campaign reporting and optimisations
Featuring
Our ability to scale strategy and content to the goals of each client
Strength in creating engagement through storytelling
Expertise in leveraging organic and paid platforms to drive visibility
Capacity to create high-performing, low-cost campaigns when budgets matter
740.3K views (↑ 149,148%)
950 content interactions
189 new followers (↑ 3,000%)
XXX
326.2K views (↑ 1,091%)
5.2K interactions (↑ 584%)
613 new followers (↑ 424%)
Meta Ads Campaign:
Spent $50 per day
Achieved 27,149 link clicks
$0.20 per click average cost
“Client Testimonial”
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